Amazon cloud evangelist to give Storage Expo opening address

London, August 2009 (Storage PR) – This year's Storage Expo promises to be a ground-breaking event, with attendees able to gain direct access to some of the industry's most knowledgeable experts on the subject of data storage, information and content management.

Kicking off a comprehensive two-day education and seminar programme at the event - which takes place at London Olympia on October 14-15 - is a prestigious opening address from Simone Brunozzi, Amazon Europe's Web Service Technology Evangelist.

Mr Brunozzi will be giving his audience a case study presentation on Amazon's cloud services and activities, as well as outlining the potential benefits - and pitfalls - of cloud technology to businesses.

The Amazon Web Service Evangelist will expand on some of the plans outlined by Werner Vogels, Amazon's CTO, at last year's Structure 08 event in San Francisco.
According to Natalie Booth, Event Director at Storage Expo, Mr Vogels' prescient speech of last June (http://tinyurl.com/m5lrtr) talked about the imminent arrival of mainstream pay-as-you-go cloud services, and how a frictionless business model was the logical outcome.

"Amazon's CTO talked about the evolution of new business models that will be supported by leading edge cloud computing services, including the advent of multi-party payment models," she explained.

Booth says that Mr Brunozzi will detail Amazon's now extensive range of cloud computing services - many of which were still on the drawing board last June - and look at the suitability of cloud storage services for organisations of all sizes.

"Other topics scheduled for discussion include an explanation of the legal requirements for e-discovery, and how data destruction requests and certificates function in the cloud environment," she said.

"Coupled with a range of other important business topics - such as what companies need to define in their cloud service level agreements, and the risks plus rewards of this brave new world - Storage Expo's opening address promises to be a must-attend event in the business calendar," she added.

Alongside Amazons Opening address, visitors will be able to attend a range of keynote sessions including:

• Andrew Reichman, Senior Analyst, Forrester will lead the keynote on optimising storage through the downturn: delivering first class storage on a third class ticket. Carla Arend, Program Manager, European Infrastructure Software, IDC Group will lead the panel on future directions that will shape your storage strategies for tomorrow.
• Tony Lock, Programme Director, Freeform Dynamics will advise on what to look for when buying a virtualization solution and find out the top 5 tips for aligning business and IT objectives with ESG’s Managing Director Steve O’Donnell.
• Rene Millman, Senior Research Analyst, Gartner Research will expose the truth and hype about cloud and Nigel Stanley, Practice Leader, Bloor Research will chair a panel on is your backup and archive effective.
• John Abbot, Founder and Chief Analyst at The 451 Group will discuss disaster recovery and the changes server virtualization will bring and Jon Collins, CEO & Managing Director, Freeform Dynamics will lead the practitioner panel: how to manage your IT Director

This year we have changed the seminar programme with 2 key themes: “It All Starts With Storage” and “Don't Just Store It, Do More With It.”

The “It All Starts With Storage” stream will demonstrate optimisation of assets, reduction of cost, storage as an enabler, how to store unstructured data and creating a business case for storage. Key areas that will be covered include Virtualization, Thin Provisioning, SAAS/Cloud, De-duplication, Storage Infrastructure and Networks, Storage Architecture/SAN, Storage as a Platform, SSD's & Flash, IP Storage/FCoE and Data Centres.

The “Don’t Just Store It” stream, will include focus sessions on business intelligence, successful information management, and managing unstructured data. Key technologies will include: Enterprise Applications, Information Infrastructure, Sharepoint, BC/DR/Backup, Retrieval/Search, Security, Archiving/Email, Classification/DR, File Sharing/Collaboration, Data Warehousing/Mining and Content and Records management.

There will be several new show features including a Virtualization Showcase (including VMware Genius Bar & Partner Pavilion) we will also launch an exclusive area on the show floor dedicated to key software and hardware vendors who offer products and services which enable server, storage, application and network virtualization. There will also be separate zones on Cloud and Information Management and a Solutions Lab.

For more on Mr Brunozzi's opening address at Storage Expo: http://preview.tinyurl.com/n472q5

For more on Storage Expo: http://www.storage-expo.com

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